42. Every time a search is made using keywords related to construction, search engines display text-based advertisements and links to Regan Builders, a construction firm. The marketing tool used by Regan Builders is best referred to as a __.
(A) display advertisement
(B) contextual advertising
(C) digital catalog
(D) community website
(E) Web blog

43. Which of the following is true of viral marketing?(A) It is the digital version of word-of-mouth marketing.(B) It refers to online marketing problems caused by technical glitches.(C) It is another term for the unethical invasion of online privacy.(D) It is an automated system that manages digital sales and marketing functions.(E) It is a system that allows a supplier to access a customer's inventory levels online.

44. A country may place a limit on the volume of imported citrus fruit that is allowed. This is an example of a(n) __.(A) quota(B) tariff(C) customs duty(D) fine(E) excise duty

45. Walmart's decision to suspend its planned expansion into India's huge but fragmented retail market due to obstacles put in place by the host nation to protect its mom-and-pop retailers is an example of __.(A) tariffs(B) excise duties(C) quotas(D) nontariff trade barriers(E) exchange controls

46. In addition to joint ownership ventures in China, Intel has made substantial outlays in its own manufacturing and research facilities there. This is an example of _.(A) exporting(B) direct investment(C) licensing(D) indirect exporting(E) management contracting

47. Veggie Delight, a leading manufacturer of frozen vegetarian burgers, has recently entered the Middle East markets. Based on its research, consumers in the Middle East prefer spicier burgers than in the United States and other countries. So the company alters the ingredients in its burgers to meet the local preferences. In this scenario, Veggie Delight is using a(n) _ strategy to market its product.(A) communication adaptation(B) undifferentiated marketing(C) straight product extension(D) product invention(E) product adaptation

48. _ marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.(A) Sustainable(B) Customer driving(C) Mass(D) Customer-driven(E) Differential

49. "Doing good" and "doing well" are considered a double bottom line of values and profits for many organizations such as TOMS. Profits sometimes suffer as a result. This is one of the challenges of _ marketing.(A) societal(B) sense-of-mission(C) consumer-oriented(D) customer value(E) innovative

50. When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is most likely practicing _ marketing.(A) value(B) societal(C) sense-of-mission(D) consumer-oriented(E) customer value

1. Under which of the following conditions would you suggest that a double exponential smoothing model should be used instead of a single exponential smoothing model? (A) When there are two main time-series variables involved in the forecast application (B) When the data exhibit only random variation (C) When the time-series data exhibit a trend (D) When the data set is extremely uneven

2. In a simple exponential smoothing model, which of the following statements is true? (A) The forecast values are determined by computing a moving average of the previous 4 data periods if we are working with quarterly data. (B) The larger the smoothing constant, the more smoothing that takes place in the model. (C) If the data contain a lot of random or irregular ups and downs, then a larger smoothing constant should be used in an attempt to model these fluctuations. (D) More smoothing of the data will take place if a smoothing constant value close to zero is used.

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