44. Using ________, researchers measure consumer responses to new products and marketing tactics in laboratory stores or virtual online shopping environments.
(A) simulated test markets
(B) controlled test markets
(C) business analysis
(D) standard test markets
(E) concept development

45. Wilkinson & Company sells plumbing supplies across the United States. Wilkinson uses Chicago as its central location for determining freight costs regardless of the city from which products are actually shipped. For example, a Dallas customer pays the freight cost from Chicago to Dallas even if the goods are shipped from Dallas. Wilkinson most likely uses ________ pricing. (A) basingpoint (B) FOBorigin (C) freightabsorption (D) zone (E) reference

46. Performance Inc. sells its newest athletic shoe styles to The Sneaker Store and distributes dated or slightly defective merchandise through Sports Discounters. Performance Inc.'s main competitor is Topnotch Manufacturers. Performance Inc. also markets its products through the company website. They decide to offer a shortterm online promotion to encourage consumers to buy their newest athletic shoes, promoting a 20 percent discount off current retail prices. In such a distribution channel, which of the following would be considered a vertical conflict? (A) a conflict between Performance Inc. and The Sneaker Store (B) a conflict among Performance Inc., The Sneaker Store, and Sports Discounters (C) a conflict between The Sneaker Store and Sports Discounters (D) a conflict between Performance Inc. and Sports Discounters (E) a conflict between Performance Inc. and Topnotch Manufacturers

47. Integrating the entire distribution chain—from its own design and manufacturing operations to distribution through its own managed stores—has turned Spanish clothing chain Zara into the world's fastestgrowing fastfashion retailer. This is an example of a(n) _______. (A) contractual VMS (B) corporate VMS (C) administered VMS (D) horizontal VMS (E) direct VMS

48. Walmart's decision to suspend its planned expansion into India's huge but fragmented retail market due to obstacles put in place by the host nation to protect its momandpop retailers is an example of _______. (A) tariffs (B) excise duties (C) quotas (D) nontariff trade barriers (E) exchange controls

49. In addition to joint ownership ventures in China, Intel has made substantial outlays in its own manufacturing and research facilities there. This is an example of _______. (A) exporting (B) direct investment (C) licensing (D) indirect exporting (E) management contracting

50. When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's longrun interests, it is most likely practicing _______ marketing. (A) value (B) societal (C) senseofmission (D) consumeroriented (E) customer value

113年 - [無官方正解]113 國立臺北大學_日間學士班轉學生招生考試試題_休閒運動管理學系日間學士班3年級：行銷學#147571

113年 - 113-2 國營臺灣鐵路股份有限公司_從業人員甄試試題_第9階-站務員-運務：行銷學#137205

113年 - 113-2 國營臺灣鐵路股份有限公司_從業人員甄試試題_第9階-站務員-運務：行銷學#127144

113年 - 113-2 國營臺灣鐵路股份有限公司_從業人員甄試試題_第11階-服務員-餐旅服務：行銷學概要大意#127143

113年 - 113 國營臺灣鐵路股份有限公司_從業人員甄試_第 11 階-服務員-餐旅服務：專業科目一、行銷學概要大意#118961

111年 - 111 國立臺北大學_日間學士班轉學生招生考試試題_休閒運動管理學系日間學士班3年級：行銷學#147572

111年 - 111 國立臺北大學_日間學士轉學生招生考試試題_休閒運動管理日間學士班2年級：行銷學#147552

109年 - 109 國立臺北大學_日間學士班曁進修修學士班轉學生招生考試試題_休閒運動管理學系日間學士班2年級：行銷學#147541

108年 - 108 國立臺北大學_日間學士轉學生招生考試試題_休閒運動管理日間學士班2年級：行銷學#147554

108年 - 市場行銷策略規劃師-十、行銷研究與行銷資訊系統#82717