36. CocaCola offers syrup and licenses its trademark to bottle manufacturers worldwide to produce and sell its products. Which of the following contractual VMS does it belong to?
(A) manufacturer sponsored retailer franchise system
(B) manufacturer sponsored wholesaler franchise system
(C) service firm sponsored retailer franchise system
(D) service firm sponsored wholesaler franchise system
(E) none above

37. ______ happens when a reseller orders a certain amount of airconditioners from Hitachi and Hitachi gives a 2% price reduction to the reseller on the products. (A) A functional discount (B) Promotional allowances (C) A quantity discount (D) Tradein allowances (E) A seasonal discount

38. ______ is ideal for convenient products and common raw material, such as soda, toothpastes, sugar and salt. (A) Intensive distribution (B) Selective distribution (C) Exclusive distribution (D) Exclusive dealing (E) Fullline forcing

39. According to the Product LifeCycle, a company aims to maximize market share by offering product extensions, service and warranty for a certain product when it is at ______ stage. (A) introduction (B) growth (C) maturity (D) rejuvenation (E) decline

40. ________ marketing spending now accounts for the largest share of media spending, 20% more than TV. (A) Digital (B) Directmail (C) Kiosk (D) Telephone (E) Catalog

41. ________ is the total combined customer lifetime values of all the company's current and potential customers. (A) Share of customer (B) Value proposition (C) Customer equity (D) Market share (E) Customerperceived value

42. A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ________. (A) membership group (B) reference group (C) laggard (D) subculture (E) latemajority adopter

43. Kallton is a multinational communications and information technology corporation. Its principal products are mobile telephones and tablets. It recently announced on its website that customers can suggest ideas for its upcoming product model. Contributors of shortlisted ideas will be adequately rewarded. In this case, Kallton is using ________ to generate new product ideas. (A) marketing strategy development (B) crowdsourcing (C) concept development (D) business analysis (E) test marketing

44. Using ________, researchers measure consumer responses to new products and marketing tactics in laboratory stores or virtual online shopping environments. (A) simulated test markets (B) controlled test markets (C) business analysis (D) standard test markets (E) concept development

45. Wilkinson & Company sells plumbing supplies across the United States. Wilkinson uses Chicago as its central location for determining freight costs regardless of the city from which products are actually shipped. For example, a Dallas customer pays the freight cost from Chicago to Dallas even if the goods are shipped from Dallas. Wilkinson most likely uses ________ pricing. (A) basingpoint (B) FOBorigin (C) freightabsorption (D) zone (E) reference

46. Performance Inc. sells its newest athletic shoe styles to The Sneaker Store and distributes dated or slightly defective merchandise through Sports Discounters. Performance Inc.'s main competitor is Topnotch Manufacturers. Performance Inc. also markets its products through the company website. They decide to offer a shortterm online promotion to encourage consumers to buy their newest athletic shoes, promoting a 20 percent discount off current retail prices. In such a distribution channel, which of the following would be considered a vertical conflict? (A) a conflict between Performance Inc. and The Sneaker Store (B) a conflict among Performance Inc., The Sneaker Store, and Sports Discounters (C) a conflict between The Sneaker Store and Sports Discounters (D) a conflict between Performance Inc. and Sports Discounters (E) a conflict between Performance Inc. and Topnotch Manufacturers

113年 - [無官方正解]113 國立臺北大學_日間學士班轉學生招生考試試題_休閒運動管理學系日間學士班3年級：行銷學#147571

113年 - 113-2 國營臺灣鐵路股份有限公司_從業人員甄試試題_第9階-站務員-運務：行銷學#137205

113年 - 113-2 國營臺灣鐵路股份有限公司_從業人員甄試試題_第9階-站務員-運務：行銷學#127144

113年 - 113-2 國營臺灣鐵路股份有限公司_從業人員甄試試題_第11階-服務員-餐旅服務：行銷學概要大意#127143

113年 - 113 國營臺灣鐵路股份有限公司_從業人員甄試_第 11 階-服務員-餐旅服務：專業科目一、行銷學概要大意#118961

111年 - 111 國立臺北大學_日間學士班轉學生招生考試試題_休閒運動管理學系日間學士班3年級：行銷學#147572

111年 - 111 國立臺北大學_日間學士轉學生招生考試試題_休閒運動管理日間學士班2年級：行銷學#147552

109年 - 109 國立臺北大學_日間學士班曁進修修學士班轉學生招生考試試題_休閒運動管理學系日間學士班2年級：行銷學#147541

108年 - 108 國立臺北大學_日間學士轉學生招生考試試題_休閒運動管理日間學士班2年級：行銷學#147554

108年 - 市場行銷策略規劃師-十、行銷研究與行銷資訊系統#82717