41. Which of these is the fastestgrowing forms of marketing?
(A) digital
(B) mail
(C) television
(D) radio
(E) promotions

42. Every time a search is made using keywords related to construction, search engines display textbased advertisements and links to Regan Builders, a construction firm. The marketing tool used by Regan Builders is best referred to as a ______. (A) display advertisement (B) contextual advertising (C) digital catalog (D) community website (E) Web blog

43. Which of the following is true of viral marketing? (A) It is the digital version of wordofmouth marketing. (B) It refers to online marketing problems caused by technical glitches. (C) It is another term for the unethical invasion of online privacy. (D) It is an automated system that manages digital sales and marketing functions. (E) It is a system that allows a supplier to access a customer's inventory levels online.

44. A country may place a limit on the volume of imported citrus fruit that is allowed. This is an example of a(n) ______. (A) quota (B) tariff (C) customs duty (D) fine (E) excise duty

45. Walmart's decision to suspend its planned expansion into India's huge but fragmented retail market due to obstacles put in place by the host nation to protect its momandpop retailers is an example of ______. (A) tariffs (B) excise duties (C) quotas (D) nontariff trade barriers (E) exchange controls

46. In addition to joint ownership ventures in China, Intel has made substantial outlays in its own manufacturing and research facilities there. This is an example of _______. (A) exporting (B) direct investment (C) licensing (D) indirect exporting (E) management contracting

47. Veggie Delight, a leading manufacturer of frozen vegetarian burgers, has recently entered the Middle East markets. Based on its research, consumers in the Middle East prefer spicier burgers than in the United States and other countries. So the company alters the ingredients in its burgers to meet the local preferences. In this scenario, Veggie Delight is using a(n) _______ strategy to market its product. (A) communication adaptation (B) undifferentiated marketing (C) straight product extension (D) product invention (E) product adaptation

48. _______ marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. (A) Sustainable (B) Customer driving (C) Mass (D) Customerdriven (E) Differential

49. "Doing good" and "doing well" are considered a double bottom line of values and profits for many organizations such as TOMS. Profits sometimes suffer as a result. This is one of the challenges of _______ marketing. (A) societal (B) senseofmission (C) consumeroriented (D) customer value (E) innovative

50. When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's longrun interests, it is most likely practicing _______ marketing. (A) value (B) societal (C) senseofmission (D) consumeroriented (E) customer value

1.進口美國牛肉因為美國曾經出現過狂牛症、瘦肉精殘留等問題而爭論不休。假設有部分消費者不吃美國牛肉，則開放美國牛肉進口之後，對紐、澳牛肉的價格與數量，影響如何？ (A)紐、澳牛肉價格上漲；數量增加 (B)紐、澳牛肉價格上漲；數量減少 (C)紐、澳牛肉價格下跌；數量增加 (D)紐、澳牛肉價格下跌；數量減少

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