(2) 如果行銷人員想要得到更具體的結果，您認為接下來該進行什麼分析？(10%)

題組內容

2. 北大企業行銷部門進行新產品市場測試。行銷人員想知道包裝與口味對消費意願的影響。測試因子設計包括：三款包裝(P1, P2, P3)及兩種口味(T1, T2)。藉由隨機指派 180 位受測者到這六個組合，依據蒐集的資料進行二因子變異數分析(two-way ANOVA)。統計檢定發現：包裝與口味有交互效果(interaction effect)。請問：

3. A rare medical condition affects only 1 in 50,000 people in a specific population. A sophisticated diagnostic test for this condition has the following characteristics:●If a person has the disease, the test is \( 99.5\% \) accurate in detecting it (sensitivity).●If a person does not have the disease, the test has a \( 1.5\% \) false positive rate.●Two independent tests are performed on the same patient.What is the probability (%) that a person actually has the disease, given that they tested positive on the first test and also tested positive on the second test? (20%)(Note: You are asked to answer in percentages, counted to two decimal places.)

題組內容

(2) 如果行銷人員想要得到更具體的結果，您認為接下來該進行什麼分析？(10%)

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