四、在行銷管理中，常提到 STP，請以台灣市場為範疇，某一產品為例，詳細說明 STP 的做法與理由各為何？(25%)

三、What is social responsibility of business? (5%) And what's the difference between a social enterprise and an ethical business? (10%) Give an example of social enterprise in Taiwan to explain it. (10%)