22. HarleyDavidson disciples share a common, deeply held attraction to the brand. Harley appeals include: freedom, independence, power, and authenticity. HarleyDavidson doesn't just sell motorcycles. It sells selfexpression, lifestyles, aspirations, and dreams. This illustrates _________.
(A) an actual product
(B) core customer values
(C) simple bundling
(D) an augmented product
(E) complex bundling

答案：登入後查看
統計： 尚無統計資料