33. Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online websites, and social media. Both companies use a(n) _______ channel to distribute their offerings. (A) functional (B) indirect (C) direct (D) layered (E) behavioral

34. Performance Inc. sells its newest athletic shoe styles to The Sneaker Store and distributes dated or slightly defective merchandise through Sports Discounters. Performance Inc.'s main competitor is Topnotch Manufacturers. Performance Inc. also markets its products through the company website. They decide to offer a shortterm online promotion to encourage consumers to buy their newest athletic shoes, promoting a 20 percent discount off current retail prices. In such a distribution channel, which of the following would be considered a vertical conflict? (A) a conflict between Performance Inc. and The Sneaker Store (B) a conflict among Performance Inc., The Sneaker Store, and Sports Discounters (C) a conflict between The Sneaker Store and Sports Discounters (D) a conflict between Performance Inc. and Sports Discounters (E) a conflict between Performance Inc. and Topnotch Manufacturers

33. Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online websites, and social media. Both companies use a(n) _______ channel to distribute their offerings.
(A) functional
(B) indirect
(C) direct
(D) layered
(E) behavioral

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相關試卷

33. Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online websites, and social media. Both companies use a(n) _______ channel to distribute their offerings.(A) functional(B) indirect(C) direct(D) layered(E) behavioral

相關試題

相關試卷

33. Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online websites, and social media. Both companies use a(n) _______ channel to distribute their offerings.
(A) functional
(B) indirect
(C) direct
(D) layered
(E) behavioral